2D Animation: Why It’s So Effective For Marketing

CATEGORY / Video Production TAGS / 2D animation, animation AUTHOR / pointintimestudios DATE / September 9, 2017

Marketing plays a pivotal role in ensuring business growth and development, so it’s important to continually be thinking about what you can do next to keep up your marketing’s momentum. One tool that businesses have employed is animation. We have seen a 40% increase in businesses incorporating 2D animation into their marketing process. Why would a tool that has been popular in kid’s TV make such an impact with Corporate America?

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Capture & Hold Attention

There is a reason that animation has been so successful with children; it can grab and hold their attention, which is no easy feat. Animated graphics are very eye-catching, and the movement excites the eyes and makes the content interesting to watch. This ability to capture a viewer’s attention so effectively also means that your company’s search engine optimization (SEO) will go up due to the increased traffic to those animations. Search engines naturally favor videos, so those videos that create maximum traffic will be more visible online, driving more traffic to your site.

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Communicate More Easily

Animating information allows for that information to be communicated more easily to a wider range of audiences. Approximately 65% of people are visual learners, so when information is presented in a visual format they are able to understand the information better and start to process it more quickly. This makes communicating complex topics, such as training instructions and highly technical information, easier for viewers to understand.

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Engage Deeper

In 2D animation, there is a mix of graphics, voice-over, and text, which stimulates different areas of the brain and engages multiple senses to help the viewer process and understand information more effectively. Animation can also establish a stronger connection between the viewer and the company or the individual presenting the information because of the deeper engagement that is possible with animation. When a viewer experiences something memorable, the creators of this memorable experience already have an edge over the competition since they are occupying a portion of the viewer’s mind.

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Cost Effective

Most 2D animation videos have a shorter production timeline than live action videos. This means that less money can be spent creating the video and more can be spent putting it out into the world and making it work for you. Another added benefit of an animated video is that it can be easily edited over time to keep the video looking modern and its information current.

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Shareable

People share content they find interesting. We all know this because we’ve probably all shared something online at one point. Most of the content that is shared online through social media are videos and images. Blogs are also shared through social media, but not at the same rate as videos and images because text doesn’t hold as much of a person’s attention as a visual does. This is where animation shines. 2D animation videos are a combination of images and text information in an easy-to-understand video package that’s made to be shared.

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Depending on your needs, 2D animation could be a great resource for you and your company.

  • Want to attract a larger audience? Animation can help!
  • Want to engage with more of your current audience? Animation can help!
  • Need to communicate complex information in a way that makes it understandable to a wide audience? Animation can help!

Due to its versatility, 2D animation can be used to communicate almost any type of information. Think about how your business could benefit from 2D animation.

For more examples of 2D animation, please visit us at PointinTimeStudios.com and to subscribe to our weekly blog and video posts. We hope you found this valuable.

Sources: ThreeMotion, UAB

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