Steve

Do Online Videos Help Increase Conversion?

CATEGORY / Video Production AUTHOR / pointintimestudios DATE / March 31, 2014

We all love online videos.  With the advent of YouTube, the power of video has truly exploded!  Many businesses have heard that they need online videos for their company, but many are not sure if there is any hard data to prove its effectiveness.

Consider these Facts:

SALES

– Video now appears in 70% of the top 100 search result listings.

– Viewers are 64% – 85% more likely to buy after watching a product video!

– In a recent study, housewares e-tailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video vs. those who did not.

BRAND AWARENESS

– Online Videos result in a 100% more favorable view of the brand with a 73% higher chance for recommending it and a 37% increase in likelihood that they would visit again.

(study by Eyeview)

QUALITY

Many studies also clearly explain that they are referring to QUALITY Videos.  Not something that your Uncle Bob shot with his flip-cam and flashlight.  Your videos should be an extension of your brand and look sharp.  A bad looking video is like wearing an Armani suit with sneakers!  So why would you do this with your brand?

Of course we would like for to hire Point in Time Studios for your next Video Project.  However, regardless of who you hire, do your due diligence and don’t just hire based on price.  Make sure that they have a proven track record and can deliver a high-quality product.

Rami Kalla

Point in Time Studios

Reference: ( http://blog.kissmetrics.com/product-videos-conversion/)

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