5 Ways to Identify Your Perfect ClientCATEGORY / Marketing AUTHOR / pointintimestudios DATE / March 31, 2014
The first step to any successful marketing campaign is to identify your ideal client. Your message that you will create will resonate differently with different demographics. Are you targeting working Mom’s, Active Adults, Teens, etc? Clearly defining your market through such means as persona development is key. Once you have determined your target market, you can begin tailoring your marketing message to meet their specific needs.
#1. How Do They Spend Their Time?
Begin by determining how their days are spent. Do they work 9 am – 5 pm? What are they doing outside of work? Will they be at the gym, or shopping for clothes, or maybe working late at the office when they see your ad? The makeup of their day will change the way you try and market yourself to them. Here is some information from the department of labor if you need help: http://www.bls.gov/tus/charts/
#2. Where Do They Spend Their Money?
If your currently targeting a demographic where most of their disposable income is allocated to fulfill their basic needs and your product is more of a high-end leisure item, then you might be wasting valuable marketing resources and money. Make sure that the demographic you are targeting would be willing to spend money your product or service is offering.
3. When Are They Going To See Us?
If your target is a business professional, they will probably be looking for your services during different hours then a stay-at-home Mom or Day or even a Teenager? Of course, you need to ask yourself, if you are buying television for example, are these network shows on when my target demographic is home? If not, you may be wasting thousands on purchasing the wrong networks or programs.
#4. What’s In It For Them?
A retired active adult who spends most of his time golfing and traveling will have significantly different needs then a working single Mom. A active adult may want to find more leisure activities, while a working single Mom may be more interested in how she can further the education of her children. Clearly defining your target demographics needs is key!
#5. What Keeps Them Up At Night?
This is the most powerful. What keeps your customer up at night really drives home to the heart. If you can find out what makes your customers lose sleep, then you are significantly more likely to get them to purchase your product or service. Sometimes, it is as simple as asking them. Your goal should be to make your customer’s lives easier. If you can help them sleep better at night by purchasing your product or service, then your marketing campaign and business will soar to unbelievable heights!