Even one of the opening scenes in The Karate Kid includes Arizona’s red rock country town of Sedona, but only when they are on their way to California. A lot of people who have never been to Arizona, or have only passed through Phoenix, don’t know that there are pine trees and snow to the North or actual bodies of water throughout the state. There are also sprawling metropolises, big city lights, and Old West attractions to protect the wild legacy.

If everyone is truly honest, corporate communications are typically the most groan-worthy because they’re well, boring and cheesy, and it would serve you well to find ways to squash that notion. Yes, video is the easiest and most likely form to be digested. The bottom line, you need your employees to be engaged and informed, and there are things they need to know about the goings-on of your business. Using video as your choice of medium will transform doldrum communications into stimulating content your employees will look forward to consuming.

Marketing allows you to reach your consumers and communicate your story in more ways than ever before. Print media is still alive for advertising purposes and online you can utilize blogs, eBooks, case studies, infographics, videos and podcasts to get your message out there. 81% of businesses use video as a marketing tool. Including a video on a landing page can increase conversion rates by 80%.

My first large-scale production was for Brooklyn Bedding. It was a commercial spot we did for them. I had been on some smaller productions and was just getting my feet wet in the production /product management role when Rami threw this huge production at me. It was really great; I had to learn on the fly. It terrified me at first. It was a lot of new things and we only had a few weeks to prep.

You can’t go without client testimonials. Yes, it’s nice when someone writes one up for you to post on your website. But unfortunately, people tend not to trust those very much and can be rather dry and repetitive. If you’ll be creating testimonial videos regularly (and you should!) try to use a person from your team who is good at interviewing.

I always had the dream of starting a business and becoming an Entrepreneur, but I had no idea where to start. I then had the idea to possibly start my own Video Production Company in Phoenix!

An incredible 2,530 projects were completed in greater Phoenix in 2018. source Small and large businesses alike are recognizing the necessity of including video in their marketing portfolios and the cruciality of video to their branding efforts. Consequently, the video production industry is growing, and in a big way. Predictions state a 22 billion dollar increase in the digital video advertising industry across the US between last year and 2021.

Having trouble finding that perfect gift for your favorite photographer? Here are some great gift ideas for photographers that’ll have them snapping away!

Marketing in the real estate industry has changed drastically in the last decade, from mailers to virtual video. Check out the latest statistics on what’s most effective in video marketing your real estate property.

For more information about Point in Time Studios and the work that we do, please visit our website pointintimestudios.com and subscribe to our newsletter.

For more information about Point in Time Studios and the work that we do, please visit our website pointintimestudios.com and subscribe to our newsletter.

Although virtual reality (VR) may seem like a new, emerging technology to some, it has actually been around – in some form – for over sixty years! In 1957, Morton Heilig invented the Sensorama, an arcade-style reality simulator that worked by having the viewer sit in front of the machine with their head placed between panels and look at 3D-style images while being exposed to specialized smells and sounds to create an immersive experience. While this is a far cry from the virtual reality of today, the Sensorama has been credited by many as the first VR device. You can see the progression of VR even in more modern times through the many variations of virtual reality headsets introduced to the public, from the EyePhone – not to be confused with the iPhone – to the Samsung Gear VR, the most well-known headset.