November 25, 2019

Even one of the opening scenes in The Karate Kid includes Arizona’s red rock country town of Sedona, but only when they are on their way to California. A lot of people who have never been to Arizona, or have only passed through Phoenix, don’t know that there are pine trees and snow to the North or actual bodies of water throughout the state. There are also sprawling metropolises, big city lights, and Old West attractions to protect the wild legacy.

November 11, 2019

If everyone is truly honest, corporate communications are typically the most groan-worthy because they’re well, boring and cheesy, and it would serve you well to find ways to squash that notion. Yes, video is the easiest and most likely form to be digested. The bottom line, you need your employees to be engaged and informed, and there are things they need to know about the goings-on of your business. Using video as your choice of medium will transform doldrum communications into stimulating content your employees will look forward to consuming.

November 8, 2019

Marketing allows you to reach your consumers and communicate your story in more ways than ever before. Print media is still alive for advertising purposes and online you can utilize blogs, eBooks, case studies, infographics, videos and podcasts to get your message out there. 81% of businesses use video as a marketing tool. Including a video on a landing page can increase conversion rates by 80%.

September 20, 2019

You can’t go without client testimonials. Yes, it’s nice when someone writes one up for you to post on your website. But unfortunately, people tend not to trust those very much and can be rather dry and repetitive. If you’ll be creating testimonial videos regularly (and you should!) try to use a person from your team who is good at interviewing.