Case Study: Thunderbird School of Global Management
Overview
Client: Thunderbird School of Global Management, at Arizona State University
Industry: Education
Project Lead: Mike Rosso, Director of Digital Initiatives
Partner: Point in Time Studios
Challenge
Thunderbird School of Global Management wanted to push the boundaries of technology within their educational framework and showcase their innovative initiatives. The goal was to create engaging, interactive virtual environments for various uses, including alumni engagement, potential donor outreach, and prospective student tours.
Solution
Point in Time Studios collaborated with Thunderbird to bring Hollywood-style, innovative technologies into their educational environment. The key projects included:
Interactive Virtual Spaces:
Creation of virtual environments that replicated physical spaces, allowing users to feel as though they were physically present.
Mike Rosso personally showcased these virtual spaces in major cities like Tokyo and New York City, demonstrating their impact to alumni and potential donors.
Virtual Graduation During COVID-19:
Development of a virtual graduation ceremony using iPad robots.
Students logged into these robots and received their degrees in a live interaction with the dean, providing a sense of presence despite the physical distance.
360-Degree Building Scans:
Implementation of 360-degree scans of the entire Thunderbird building for use on their website.
This feature is utilized for prospective student tours, event rentals, and daily operations, enhancing accessibility and engagement.
Results
The collaboration with Point in Time Studios yielded significant results for Thunderbird:
- Enhanced Alumni and Donor Engagement: The virtual environments facilitated effective outreach, showcasing Thunderbird’s technological advancements.
- Successful Virtual Graduation: The innovative use of iPad robots provided a memorable graduation experience for students during the pandemic.
Increased Prospective - Student Engagement: The 360-degree building scans on the website attracted prospective students and streamlined event rentals.
- Daily Utilization: The virtual spaces and scans are used daily, demonstrating their integral role in Thunderbird’s operations.
Testimonial
“Point in Time Studios has been instrumental in our digital initiatives. The projects they developed for us are second to none, and their team is always ready to help with any changes or future projects. Their work has truly transformed how we engage with our alumni, donors, and prospective students.”
— Mike Rosso, Director of Digital Initiatives, Thunderbird School of Global Management
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