InterOcean Capital Group

Client: InterOcean Capital Group
Industry: Investment
Project Lead: Michael Carlin, Managing Director
Partner: Point in Time Studios

Challenge

Despite being a major player in asset management, InterOcean Capital sought to distinguish itself further and connect more deeply with its audience. The goal was to create a commercial that would effectively convey the firm’s character and values, ultimately boosting its brand recognition and trust among potential clients.

Solution

Michael Carlin, Managing Director of InterOcean Capital, turned to Point in Time Studios to create a
groundbreaking commercial. The objective was to develop video content that was not only unique and engaging, but also reflective of the firm’s ethos.

Implementation

Point in Time Studios collaborated closely with InterOcean Capital to understand their brand identity and objectives. The result was a commercial that broke new ground in the asset management industry, providing a fresh and compelling representation of the firm’s character and mission.

Results

• Brand Recognition: The commercial had an immediate and profound impact on InterOcean Capital’s brand presence. The firm transitioned from being a large regional player to becoming one of the two largest asset management firms in the United States almost overnight.
• Financial Impact: The cost of producing the commercial was recouped four times over within the first year alone. This substantial return on investment underscored the commercial’s effectiveness.
• Growth: Since the commercial’s launch, InterOcean Capital has experienced a 150-fold increase in size. The commercial was a pivotal factor in this explosive growth, significantly enhancing the firm’s market position and visibility.
• Client Perception: The commercial not only boosted brand recognition but also fostered a deeper connection between the firm and its clients. It highlighted the firm’s commitment to innovation and excellence, enhancing its reputation and client trust.