Aker Ink

Client: Aker Ink
Industry: Integrated PR Marketing
Project Lead: Andrea Aker, CEO & President of Aker Ink
Partner: Point in Time Studios

AbbVie Pharmaceuticals, a leading global pharmaceutical company, sought to improve their communication with global affiliates through a high-quality MEDtalk. Recognizing the importance of impactful and professional content, they enlisted the expertise of clinical psychologist Alyssa Forcehimes and Point in Time Studios to create a med talk that would resonate across their diverse audience.

Challenge:

Aker Ink needed to capture videos and stills of a rental community to be used in digital marketing campaigns on the website and with developers. The challenge was to showcase a lifestyle and a very specific emotion the community offered to a new market, while working around a tight deadline and unfavorable weather conditions.

Solution:

Aker Ink partnered with Point in Time because of the shared commitment to quality, providing creative direction while allowing freedom to bring the vision to life. Point in Time addressed their needs with an adapted approach:

• Tailoring a New Market: Point in Time collaborated with Aker Ink in order to bring the vision to life that would capture the attention of the target market.
• Meeting Tight Deadlines: An essence of teamwork was needed to align with Aker Ink, including a willingness to be flexible to meet needs and deadlines while maintaining a high level of quality.
• Facing Unfavorable Weather: The goal was to showcase the Spring life of the development
  despite shooting during the impending Fall  season. Innovative filming techniques and creative angles were used to conceal falling leaves and highlight the lush, vibrant greenery despite unfavorable weather conditions.

Results:

The final videos exceeded Aker Ink’s expectations, effectively establishing brand awareness in a
new market. Key outcomes included:

• Increased Brand Awareness: The visuals helped establish a strong presence in a new market proving successful in digital marketing campaigns. The use of still photos captured the essence of what the community was while helping fill up the development.
• Taking Campaigns to the Next Level: The high-quality video and still images enhanced digital marketing efforts, elevating the effectiveness of the campaign. The final products are featured on the homepage of Aker Ink’s website and in their paid media campaigns.
• Client Satisfaction: Successful results of this campaign have helped build a strong relationship with Aker Ink, leading to a partnership with Point in Time again in a 3D animation project and more in the future.