Care National

Client: Care National
Industry: Healthcare Staffing and Recruiting
Client Representative: Aaron Lebovitz, CEO
Partner: Point in Time Studios

Challenge:

Care National recognized the need to enhance their market presence through a comprehensive rebranding initiative. The organization noticed that its branding did not align with the highquality services they provided, thus making the revamp essential.

Solution:

To address these challenges, Care National turned to Point in Time Studios to work with, on a consulting basis, to present the company in a new professional light.

• Rebranding Initiative: The main goal with the rebranding was professionalism. Still photos were captured to feature employees in action and each took official headshots for the company page
• Smooth Execution: Care National had not conducted a project like this before, so smooth execution of the process was imperative. The Point in Time team utilized clear communication between both parties and conducted the photo shoot in office.

Results:

• Elevated Brand Image: The newly captured photos aided in enhancing the firm’s professional appearance, aligning it with its high-quality service offerings. Aaron Lebovitz, CEO, expressed gratitude to Point in Time for stunning results and an intent to collaborate with Point in Time Studios for future initiatives.
• Successful Implementation: The project was executed seamlessly. Clear communication ensured the staff knew what to expect, making the process smooth and organized. Additionally, shooting the photoshoot in Care National’s office helped provide a familiar, comfortable setting for the staff. About 80% of staff members expressed appreciation for professional headshots, reflecting a positive boost in morale.