Serendipit Consulting

Client: Serendipit Consulting
Industry: Public Relations and Creative Services
Client Representatives: Alexis Krisay, Partner/President of Marketing & Melissa DiGianfilippo, Partner/President of PR
Partner: Point in Time Studios

Challenge:

Serendipit Consulting provides services for many multifamily and student housing spaces. The need to effectively engage prospective residents demanded more innovative strategies that could differentiate their clients’ properties in the market. Additionally, the firm required a reliable partner that was consistent in responsiveness, clear communication, and quality work.

Solution:

Point in Time Studios addressed these needs by utilizing authentic lifestyle imagery and highquality renderings, while also ensuring a smooth process by introducing innovative ideas and effective communication.

• Visual Storytelling: The goal was to showcase the community and environments of the spaces. For example, student housing projects held photoshoots on site to capture the essence of student life and to create relatable and engaging marketing content.
• Virtual Reality: Incorporating innovative technology, such as virtual reality, allowed for interactive property tours and also provided an engaging way for prospective residents to tour the locations.

Results:

Enhanced Engagement: Conducting on-site shoots while incorporating virtual reality technology gave future residents the ability to visualize themselves in not only the properties but the surrounding environment as well. Thus, leading to an increased interest.

Client Satisfaction: The successful collaboration fostered a positive working relationship based on open communication, problem solving, and reliability, resulting in high client satisfaction and ensuring collaboration on future projects.