Client: Ziehm-OrthoScan
Industry: Medical Technology
Project: Mobile DI and Culture Video Production
Challenge:
Ziehm-OrthoScan, a leading developer of mini c-arm class devices for surgical imaging, needed a professional video production company to showcase their innovative products and company culture. The primary objectives were to highlight the portability and ease of use of their Mobile DI device and to present the human aspect of their business through a culture video.
Solution:
Point in Time Studios was engaged to create two key videos for Ziehm-OrthoScan:
Mobile DI Video:
- Objective: Demonstrate the portability and clinical usability of the Mobile DI device, used
predominantly in orthopedic clinics. - Approach: The video showcased the device in a clinical setting, emphasizing its ease of use
and the interaction between doctors and patients. This highlighted the practical application
and benefits of the Mobile DI in a real-world environment.
Culture Video:
- Objective: Portray the human side of Ziehm-OrthoScan, demonstrating that they are a
company with real people capable of meeting the needs of both small businesses and large
corporations. - Approach: The video showcased the company’s internal culture and manufacturing capabilities
in the United States. It highlighted the authenticity and commitment of the team, making it a
valuable tool for HR in recruitment efforts.
Results:
- Enhanced Product Perception: The Mobile DI video successfully demonstrated the device’s
practical benefits and user-friendly nature, leading to increased interest and confidence in the
product among potential clients. - Improved Recruitment: The culture video had a significant impact on recruitment, with
multiple interviewees citing the video as a key factor in their decision to apply. This helped
Ziehm-OrthoScan attract talented candidates aligned with their company values. - Client Satisfaction: Rich Shaul, VP of Marketing at Ziehm-OrthoScan, praised Point in Time
Studios for their high-quality production, accommodating nature, and the added expertise
they brought to the project. The collaborative effort resulted in a final product that exceeded
expectations.
Client Testimonial:
“Point in Time is really easy to work with. All we did was provide the talent and the content and Point in Time handled everything else. The team is very accommodating from a direction standpoint to production quality. They brought knowledge and expertise to the shoot, resulting in an A+ product. We couldn’t have achieved a better resolution with any other company.”
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