Student Housing Marketing Tips for 2022

With Millennial’s leaving college, Gen Zer’s will soon control the student housing market and Generation Z will need to be marketed to in different ways.


Gen Z is the generation that follows Millennial’s. They were born between the mid-90’s and 2010, although there is some debate over the actual cut-off dates. They have grown up with smartphones that have access to the Internet, and are even more tech-savvy than the Millennial’s. With more of the Gen Z population heading off to college, it is important to start learning about them now so that you know how to effectively market to them.


Gen Z makes up 25% of the U.S. population. This makes them even larger than both the Baby Boomers and Millennial’s. In fact, by the year 2020, Gen Z will account for 40% of all U.S. consumers. Think about that for a minute. That’s almost half of the U.S. consumers in one generation. This generation is too big to ignore anymore. In order to succeed in business, marketers will have to start appealing to their likes and avoiding their dislikes.


With such a large population, Gen Z has a considerable effect on the U.S. economy. Gen Z has a combined buying power of $43 billion. They also help influence another $600 billion in family spending. It is clear that Gen Z will dominate U.S. market in just a few short years. Student housing marketing to this generation will be different. Since Gen Z will have incredible buying power, this is a generation that your business can’t ignore.


What does this have to do with student housing marketing? With Millennial’s leaving college and more Gen Zer’s starting college, this new group of consumers will soon control the student housing market. Gen Z does not want the same things that Millennial’s did and must be reached in different ways. What may have worked in student housing before, will not be as successful anymore. It is important to start thinking about the changes that this generation will bring with them so that your business can adapt to the changing marketplace. This is just the first in a series of Blogs that will dive deeper into the psycho-graphic and Buying Behavior of Gen Z.

Be on the lookout for the next Blog, coming out soon! Please visit us at or call us at 800.208.1267 for more information and to subscribe to our weekly blog and video posts. We hope you learned something new about Generation Z student Housing. 800.208.1267 LA • PHX Sources:

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