Without a doubt, video is extremely prevalent as online content. In fact, a third of all activity on the internet belongs to users watching videos. Each month, the cumulative view count of all online video content tops 50 billion!
Unsurprisingly, this may be attributed to the fact that people prefer to consume visual content, over other formats of information delivery – ie. through written content (articles, PDFs, online databases, etc.) or through audio (podcasts, audiobooks, etc.).
Video Production And Return On Investment
In light of this information – regardless of whether or not online content makers know the exact numbers – it is natural that 87% of marketers that utilize the web have chosen to present their content through video format.
In this world, it seems any production company should find the market for selling video production services to content makers or organizations in need of skilled professionals very lucrative.
Not to mention, across the world, approximately half (51%) of the professionals in marketing have named the use of video production in order to present information with the best ROI (or return on investment)
What Is ROI?
The acronym ROI stands for return on investment. Now, what exactly does this mean, you ask?
In a nutshell, a return on investment – at least according to Investopedia – is a measure of performance meant to shed light on an investment’s efficiency. An ROI may be represented by a ratio of net profit to the investment cost.
In numerical terms, a desirable ROI is a high ROI. This means that in comparison to the initial spending put down in order to profit, from some business decision, the returning investment (or the resulting profit) is higher. Essentially, the higher the ROI, the more net profit has been gained in comparison to the initial investment cost.
On the other hand, a negative ROI would imply a net loss – which is certainly something that is undesirable for any business.
Why You Should Consider A Production Company
Well, the obvious attractive return on investment ratios and potential profit aside, clients have also directly said that product information that is presented in video format is very helpful when it comes to decision-making.
Not only is the utilization of video content a smart financial decision, but it is also certainly a popular format for both general internet surfers and customers looking to find information on a potential purchase.
If you are business looking to market your product to customers, seeking out a company that specializes in corporate video production may be in your best interests. On the hand, if you are an online content maker with less than stellar skill when it comes producing visual content – a writer or podcast host or producer perhaps – it wouldn’t hurt to consider video production services.
Looking at the high ROI associated in general with video formatted content, chances are you would benefit from paying for assistance from a production company.