American Marketing Association Presentation Video

Here are some of the Highlights from my recent Presentation on Video Marketing with the American Marketing Association. The presentation was a huge success and set an attendance record. During the presentation, I spoke about how to create a dynamic online video and how to leverage and measure your campaign through both paid and organic channels. As you know, Online Video Content is exploding. But did you know … The most recent comScore data reports that an all-time high of 188 million U.S. consumers watched an estimated 38 billion Web videos in August 2012. Americans viewed 9.5 billion video ads last month, with each of the top four video ad properties delivering more than 1 billion ads each. Overall, video ads reached 54% of the total U.S. population an average of 58 times during the month. Google Sites ranked first with more than 1.7 billion ads! Source: and sent over from our good friend Eric Rutin at


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