Based on a conversation with Rami Kalla, CEO of Point in Time Studios, Inc. How do you help brands tell their stories through video? First, we listen and try to understand the brand. We try to understand their messaging, their goals, and who they are as a company. It’s important for us to recognize what […]
It seems like everywhere you turn today there’s a new virtual reality article, commercial, or product launch. Even with all the buzz surrounding VR, most people are still relative novices about this breakthrough technology. Here are some facts you should know to help you sound like an expert on everything virtual reality!
Even one of the opening scenes in The Karate Kid includes Arizona’s red rock country town of Sedona, but only when they are on their way to California. A lot of people who have never been to Arizona, or have only passed through Phoenix, don’t know that there are pine trees and snow to the North or actual bodies of water throughout the state. There are also sprawling metropolises, big city lights, and Old West attractions to protect the wild legacy.
Social media has changed the way companies share information. It was created to connect people and help them exchange ideas, which has proven to be a useful tool for companies across the world, allowing them to interact with their audience in a way that wasn’t possible 15 years ago. The informality of “behind the scenes” […]
Need apartment marketing ideas? We understand the difficulties that come with trying to increase apartment lease up rates. There can be an overwhelming amount of lease-up marketing tactics to sift through and determine which ones will work best for you. That’s why we’ve decided to show you 10 marketing ideas for apartment lease ups that […]
Although virtual reality (VR) may seem like a new, emerging technology to some, it has actually been around – in some form – for over sixty years! In 1957, Morton Heilig invented the Sensorama, an arcade-style reality simulator that worked by having the viewer sit in front of the machine with their head placed between panels and look at 3D-style images while being exposed to specialized smells and sounds to create an immersive experience. While this is a far cry from the virtual reality of today, the Sensorama has been credited by many as the first VR device. You can see the progression of VR even in more modern times through the many variations of virtual reality headsets introduced to the public, from the EyePhone – not to be confused with the iPhone – to the Samsung Gear VR, the most well-known headset.
There is a long-standing debate between camera buffs about which battery mount is best. Many swear by Anton Bauer’s gold mount, while others prefer Sony’s v-mount. You’ll often see arguments about which mount type is best, and why. If you’re unsure what the difference is between the two, the following review will help you understand. […]
The multiple-camera setup is a video production method where several cameras record or broadcast a scene at the same time. The concept of multi-camera filming is simple: multiple cameras are used during a shoot to film one subject. In execution, however, a multi-camera setup can be very difficult if not done correctly. An incorrect setup […]
An important goal of marketing is being able to stand out amongst your competitors. Setting yourself apart from other brands can be helped out by creating a unique corporate video. Video is one of the most popular methods of creative marketing, and can be incredibly effective when it comes to promoting your brand. When determining […]
Video production is an incredibly useful medium when it comes to marketing your product or service. While there are a number of ways to produce videos and they largely depend on your end goal, there are three basic pieces to all types of video production, regardless of your end product. It’s important to fully understand […]
Some people wonder, what is a multi-camera show and what is a single camera show? As you will learn during the pre-production process, there are two major ways to film: single camera, and multi camera. The differences between single camera vs. multi camera can be found in their names: Single Camera Format: Shooting something “single […]
Using virtual reality (VR) in the real estate sales process is still a relatively new idea, but so far it has been making quite an impression on high-end buyers and tenants. Though VR may be out of reach for lower-priced properties, real estate with a higher price tag has been enjoying the conveniences that come with it. Virtual reality is also ideal for residential real estate that is currently being built.
Video has become one of the most useful marketing tools, as almost nothing else can communicate a message as quickly and effectively. Many companies take advantage of this by sending videos in their email marketing campaigns. This can have a lot of benefits, such as increasing conversion rates, building brand awareness, and helping educate customers. […]
The tiny revolution has come. People have become increasingly fascinated with all things tiny. Just ask those who watch Tiny Kitchen or Tiny House. Tiny has become so mainstream that micro-housing is popping up in cities all across the world, and student housing is following suit. Take a look at this new, tiny frontier. WHAT […]
College provides students with many opportunities to become more independent and marks an exciting transition into adulthood. When going off to college, students are faced with a very real question: Where am I going to live? Whether a student is from the area or from out of state, they have probably looked into student housing. […]
It’s no secret that virtual reality has taken people by storm. Virtual reality (VR) has unlocked a whole new world of possibilities, but how will this affect life as we know it? Continue reading to learn about 5 ways virtual reality will change the world we live in, far beyond gaming. BETTER TRAINING Virtual reality […]
As you begin the process of creating your video, you’re going to need as many details as possible. You will especially need to know your needs, goals, and target audience. These elements will be instrumental to the planning and execution of your video, and will help make the process go by smoothly. The best way […]
Virtual reality has been a hot topic lately, but what about augmented reality (AR)? Though it might not seem as new and exciting as virtual reality, it may eventually overtake it in popularity. AR has been used in sports for quite some time. Perhaps you’ve seen the football down markers or the glowing hockey pucks? […]
With Millennial’s leaving college, Gen Zer’s will soon control the student housing market and Generation Z will need to be marketed to in different ways. WHO IS GEN Z? Gen Z is the generation that follows Millennial’s. They were born between the mid-90’s and 2010, although there is some debate over the actual cut-off dates. […]
3D animation is a graphic technique that utilizes motion in order to bring characters, objects, props, and more to life. Though 3D animation has primarily been used in the creation of video games, films, and TV shows, its usages have grown alongside its popularity. Now, 3D animation is used to create materials for companies that can […]
Marketing plays a pivotal role in ensuring business growth and development, so it’s important to be continually thinking about what you can do next to keep up your marketing’s momentum. One tool that businesses have employed is animation. We have seen a 40% increase in businesses incorporating 2D animation into their marketing process. Why would a tool that has been popular in kid’s TV make such an impact on Corporate America?
[one_half] I hear this one all the time. I think I will just shoot my video with my iPhone or iPad and then post it on YouTube. That should work, right? Well… not so fast! Please don’t misunderstand. Just because I founded a Video Marketing Company in Phoenix (Point in Time Studios), doesn’t mean that […]
Though marketing videos are often lumped into one general category, there are different video production types that can be utilized. Each type offers different benefits and costs, depending on the product, service, or business you are promoting. Below are some of the different types of video production. Picking the correct one for your video is […]
You can’t go without client testimonials. Yes, it’s nice when someone writes one up for you to post on your website. But unfortunately, people tend not to trust those very much and can be rather dry and repetitive. If you’ll be creating testimonial videos regularly (and you should!) try to use a person from your team who is good at interviewing.
This blog is based on the latest YouTube post from the Video Sensei! To find the video to accompany this blog, go to http://youtu.be/HYrWD39Gr4I You worked hard and spent money to create some high-value video content and now you’ve finally created something that will really put our company in a good light. So…. now what?! One […]
COVID-19 has made life a lot harder. Our normal has changed and there is no going back. Fortunately, we have ways to help you through these changes. Now more than ever, businesses need corporate video production to reach their target audiences, carry on their marketing campaigns, and push home their message. 54% of consumers want to […]
It’s no secret that video marketing is an essential part of your advertising. But with over 500 million hours of video watched on YouTube every day, it can be challenging to get your video marketing to stand out to your target audience. Even businesses with the biggest budgets can see their video marketing campaign tank […]
This is nothing if not a time for being resourceful. Suddenly our worlds are very contained, and people everywhere are learning how to make their homes into offices, movie theaters, and playgrounds. Some businesses have made an easy transition to being away from the office as the physical building served as not much more than […]
You’ve made the wise choice in deciding your marketing portfolio really isn’t complete without video. Not only is it a powerful way to showcase what you do best to potential clients and loyal fans, you also know that video is consumed more than almost any other type of media. (If you aren’t sure yet about […]
Without a doubt, video is extremely prevalent as online content. In fact, a third of all activity on the internet belongs to users watching videos. Each month, the cumulative view count of all online video content tops 50 billion! Unsurprisingly, this may be attributed to the fact that people prefer to consume visual content, over […]
The Sword of Damocles In Greek myth, Damocles (a guy whose only job was to hang around the royal court and never got to be in any other story) approached his king, Dionysius, and expressed a bit of envy for what it must be like to be he, surrounded by riches and dripping with power. […]
3D renderings: they’ve been around for a while, but they are getting more advanced. Learn how incorporating them into your marketing will improve your marketing’s effectiveness. What Are Real Estate Renderings? Let’s first start off with some background on 3D renderings. The type of 3D rendering that we will be discussing is known as offline […]
Still haven’t gotten the video editor in your life a gift? Can’t seem to figure out the perfect gift to give them? Here are some great gift ideas for video editors that’ll put a smile on their face and yours!
If everyone is truly honest, corporate communications are typically the most groan-worthy because they’re well, boring and cheesy, and it would serve you well to find ways to squash that notion. Yes, video is the easiest and most likely form to be digested. The bottom line, you need your employees to be engaged and informed, and there are things they need to know about the goings-on of your business. Using video as your choice of medium will transform doldrum communications into stimulating content your employees will look forward to consuming.
Marketing allows you to reach your consumers and communicate your story in more ways than ever before. Print media is still alive for advertising purposes and online you can utilize blogs, eBooks, case studies, infographics, videos and podcasts to get your message out there. 81% of businesses use video as a marketing tool. Including a video on a landing page can increase conversion rates by 80%.
My first large-scale production was for Brooklyn Bedding. It was a commercial spot we did for them. I had been on some smaller productions and was just getting my feet wet in the production /product management role when Rami threw this huge production at me. It was really great; I had to learn on the fly. It terrified me at first. It was a lot of new things and we only had a few weeks to prep.
An incredible 2,530 projects were completed in greater Phoenix in 2018. source Small and large businesses alike are recognizing the necessity of including video in their marketing portfolios and the cruciality of video to their branding efforts. Consequently, the video production industry is growing, and in a big way. Predictions state a 22 billion dollar increase in the digital video advertising industry across the US between last year and 2021.
Marketing in the real estate industry has changed drastically in the last decade, from mailers to virtual video. Check out the latest statistics on what’s most effective in video marketing your real estate property.
The Internet is all about content with a purpose. A great way to build your content presence is by producing video testimonials. With 65% of consumers classified as visual learners, this is an effective way to communicate messages about your business in an understandable and engaging way.
Since virtual reality hit the market, many different devices have been released letting consumers experience the world of VR. Let’s compare two of the most popular lower and higher-end VR headsets, the Google Cardboard and the Oculus Rift. COMPATIBILITY Rift is integrated with Xbox One and can turn 2D games into a 3D experience. Many […]
Predictions and discussion of the future state of 3D animation by Kyle from Point In Time Studios. Tiffany: Kyle, from Point In Time Studios, thank you for taking the time to meet with me today. Kyle, what do you think is the future of 3D? Where do you see 3D animation going in the next […]
AWARD WINNING 3D ANIMATOR KYLE SCHLOSSER “THE STEPS TO CREATE KILLER 3D ANIMATION” Tiffany:Kyle, from Point In Time Studios, a Phoenix production company, thank you for taking the time to meet with me again today. Kyle:My pleasure Tiffany. Tiffany:Today I would like to talk about the steps to create killer 3D Animation. Can you explain […]
This blog is based on the latest YouTube post from the Video Sensei! To find the video to accompany this blog, go to http://youtu.be/HYrWD39Gr4I You worked, slaved and spent out money to create some high-value video content and now you’ve finally created something that will really put our company in a good light. So… now […]
Tagging – How much is too much? Want to learn to fry an egg? Change your oil? See the newest Bono music video? I have the perfect place for you! YouTube is the second largest search engine on the planet. Over 6 billion hours of video are […]
What can I say, it has been a very busy last few weeks. After wrapping our shoot with PetSmart, we booked 2 more shoots this past week. We shot a piece for AOL as well as a video for Kris Allen and Kids Star USA with Strand from New York. Preparing for the shoot was […]
You may have noticed that drone usage has been on the rise. In fact, there are about 20,000 drones registered for commercial use flying around. With this increase comes more options for aerial footage, and many real estate companies are taking a closer look at incorporating drone video footage into their marketing materials. Why Use […]
What each business wants to accomplish through their videos may be different depending on the industry they are in, who they are targeting, and the company itself. However, even though the reasoning behind the videos may differ, there are some benefits to utilizing 3D animations and graphics in those videos that fit across several different […]
Virtual Reality and Student Housing Marketing Ideas Virtual reality (VR) and augmented reality (AR) are quickly becoming more widely used and accepted. With this digital frontier coming to the masses, how will it be used in student housing marketing? SWITCHING FROM IN-PERSON TOURS TO VIRTUAL REALITY Let’s begin with virtual reality. VR headsets are becoming […]
Consumers are seeing more and more virtual reality (VR) headsets come onto the market. The most popular of these range in price from about $15 for Google Cardboard to $799 for HTC Vive. Even with all the advancements that virtual reality has gone through in the last year, it still has not reached the widespread […]
Gen Z makes up a large percentage of the population, and by 2020 Gen Z will account for 40% of U.S. consumers. Brands that are targeting this consumer group are employing different tactics to appeal to the new “it” consumer. In this blog, we’ll explore one of the key questions brands are asking: What does […]
Virtual reality (VR) is continuing to grow in popularity, and with that, so are people’s concerns about this new technology. While it is easy to get wrapped up in VR’s capabilities, it is important to know that just like with any technology, there are some downsides. So just what are the positives and negatives of […]
CLICK THE BELOW LINK TO VIEW THE VIDEO: http://www.kidzbop.com/kidzstarusa/2011/winner As promised, attached below is a link to view the completed Kris Allen and Kidz Star USA 2011 Talent Search Video. This project was a lot of fun for all of us involved. We worked directly with the New York Agency to produce all […]
Check out our New Behind the Scenes Video of our recent PetSmart shoot. We have produced a number of these Business Safety and Informational Videos with PCG for PetSmart and they are always a blast. Their Executive Team is always a pleasure to work with. Enjoy! Point in Time Studios
http://youtu.be/FdjVAsjA0qA We just wrapped Post-Production on a shoot that we produced for the Ford Motor Company and PFG. This video was created specifically for the Ford Driving Skills for Life program which helps teach teens about safe driving. Luckily no Cinematographers were injured during filming. I hope that you enjoy watching this video. Sincerely, Rami […]
We just wrapped filming yesterday on the New 2012 Valley Golf Center Television Commercial Shoot. Check out the Productions Stills: It was the second time that we used our new Camera Jib and it worked awesome. It definitely adds another element to our production. We also used our 12’x12′ Butterfly and bounce boards for all […]
About 2 months ago, the team from Track Tree approached us and wanted to create a dynamic Online Marketing video for their new range product. They had seen the work that we had produced for Valley Golf Center over the years and felt that we were just the studio for the job. We wanted to […]
Back in January 2012, Sami & Melissa contacted us here at Point in Time Studios to help them produce a not-so-typical Save-the-Date Music Video for their upcoming Wedding in the Philippines. The Music Video was to be a visual story of how they met. Although Sami & Melissa had developed the basic concept, our creative […]
Let us start off by saying that Kodak has not asked us to endorse this product in anyway and Point in Time Studios is getting zero financial benefit by posting this in our Blog. As long-time Film Producers, we always get excited when new video technologies come on the market and we wanted to share […]
We were approached by a client who was just starting to get his business off the ground and needed an Agency who could help him create several dynamic images for his new product. Point in Time Studios came to the rescue, no pun intended. We produced a number of killer images for his Online, Television […]
Point in Time Studios threw its name in the hat and produced a TV spot for the infamous Crash the Superbowl Doritos Contest (special thanks to CK Audio Design). Check out our submission below: http://www.crashthesuperbowl.com/#/gallery?video=16471
Just recently, Valley Golf Center wanted to look into creating a full page ad in the prestigious Wigwam Magazine. The Wigwam resort is a very high-end destination and attracts many clients who also enjoy Golf. This was a great way to help promote our clients business to the resorts guests through their in-room magazine. Point […]
A little while back, Point in Time Studios decided to enter a film competition with it’s own short film entitled “For Love.” It was a short action piece with fighting, suspense and explosions. To our surprise, we won an Accolade, an International Film Award. Here is what our Graphic Design team put together for the […]
Point in Time Studios is a National Film and Advertising Agency with clients all over the world. From Hong Kong to South Africa and throughout the United States, Point in Time Studios can help deliver your message and brand to the world. With our team located in both LA and Phoenix, we are available for […]
Point in Time Studios is happy to announce the release of our All New Website. As you can see, we have included a few new services and features to our portfolio. The new site completes our 3 month campaign to re-brand our image with the new logo, colors and style. Over the last few months, […]
We all suffered a great loss yesterday with the passing of Steve Jobs. Everyone knew him as an Innovator of all that is electronic and creative. Of course, he will be remembered for what he contributed with the iPod, iPhone, iPad, etc. But for creative professionals, such as ourselves, he was much more than that. […]
Point in Time studios recently sponsored and photographed the Tempe YMCA’s 2011 Turkey Trot event. 100% of the proceeds will be donated to the “Helping Hands in Africa” Foundation, that serves to help young children and families who have been affected by HIV/AIDS. Please click on the below image to view and purchase the photos. […]
Check out all of the Superbowl Commercials by clicking on the below link: http://mashable.com/2012/02/06/super-bowl-2012-commercials/#cavHNSZTyAg In My Opinion: There wasn’t a whole lot of stand-out Ads this year. The 2 that I thought were really well done were the Budweiser and The Voice Commercials. DRAMA: The Budweiser Commercials, rather then going with the traditional goofy concepts, […]
American Marketing Association Presentation Did you know that customers are 64% – 84% more likely to purchase after watching a video? Learn more about this topic, by joining Rami Kalla, from Point in Time Studios, this Thursday, June 14, 2012 as he discusses “How to Convert Video to Sales […]
Only 7 days left to help Point in Time Studios become the #1 Production Company by Ranking Arizona. If you haven’t already cast your vote, please do so today. It will only take 1 minute of your time. 1. Please click on the below link to vote. 2. Select “To Vote Search by name“ […]
Today, most businesses have begun to try and run active social media campaigns. Almost every little store and restaurant has a Facebook, Twitter, and YouTube page, but only a fraction of those are able to get the kind of following that make their efforts worth it. So what makes a campaign successful and how do […]
Here is a brief behind the scenes look at the filming of the New APACC Television Commercial. We attached 2 Canon 5D Mark II Cameras to the Camera Turret Crane for both Wide and Tight shots. This is our first time using this setup and it worked amazingly well. The crew, talent and client were […]
Film Review & Discussion For those of you haven’t seen the new movie Lincoln starring Daniel Day Lewis, Sally Fields and Tommy Lee Jones, this is a must see. At first, I was a little reluctant as Lincoln is such an iconic figure and I wasn’t sure if this movie would do him justice. However, […]
Live Action vs. Animated Videos? Which is better? We get this question all of the time here at Point in Time Studios or at least once a week from clients. What do we tell them? It depends. How’s that for a direct answer. The truth is, it really does depend. We start the conversation by […]
Here are some of the Highlights from my recent Presentation on Video Marketing with the American Marketing Association. The presentation was a huge success and set an attendance record. During the presentation, I spoke about how to create a dynamic online video and how to leverage and measure your campaign through both paid and organic […]
For those of who who missed our presentation last week at AZIMA, I have uploaded the full presentation here. Just click on the below link to download the slides as a .pdf. /AZIMAPresentation.pdf For those of who you are in the Digital Advertising world, whether you own your own agency or you work in the […]
One of our existing clients, Atomic Comics, wanted us to produce a billboard that would tie them in with the world wide movie release of “Kick-Ass,” starring Nicholas Cage. Atomic Comics was featured multiple times in the film and with the blessing of the films producers, we created several different graphics for digital outdoor display.
After we had begun airing a successful Television and Online campaign for Valley Golf Center, we then turned our attention to helping them build their outdoor presence. With several new Digital Billboards now available close to their location, it was the perfect time to begin expanding their reach. Their Digital Billboard rotated between several digital […]
What Kind of Video Should I make? OK, so I know I want my company to make a video. I want it to show our product in the best possible light and make people confident and excited about their purchase. But… how do I do that? Successful videos come in a variety of styles. Each […]
“How do these companies make such great videos? How can I possibly afford to create video content for our marketing?” Well have no fear, the Video Sensei is here! Video content doesn’t have to be exclusive to the super wealthy corporations and billion dollar businesses. In fact, studies show that video made by small businesses […]
Let’s face it – everyone has a smart phone. For the first time in history, digital video is available to everyone at the touch of a button. Now that you have a phone that records 1080p, you don’t need anything else to make a high quality video right? Well, you aren’t quite there yet. Poor […]
Red Epic vs. Canon 5D Mark II Review For those of you Commercial Producers / Filmmakers out there, this is a question that I get all of the time. Clients always ask me, which do you think is better? And of course, I always reply – “It depends.” I am not trying to dodge the […]
[one_half] The first step to any successful marketing campaign is to identify your ideal client. Your message that you will create will resonate differently with different demographics. Are you targeting working Mom’s, Active Adults, Teens, etc? Clearly defining your market through such means as persona development is key. Once you have determined your target market, […]
[one_half] Want to learn to fry an egg? Change your oil? See the newest Bono music video? I have the perfect place for you! YouTube is the second largest search engine on the planet. Over 6 billion hours of video are watched every month – an hour for every person on the planet. Any video you want […]
[one_half] Live Action vs. Animated Videos? Which is better? We get this question all of the time here at Point in Time Studios or at least once a week from clients. What do we tell them? It depends. How’s that for a direct answer. The truth is, it really does depend. We start the conversation […]
We all love online videos. With the advent of YouTube, the power of video has truly exploded! Many businesses have heard that they need online videos for their company, but many are not sure if there is any hard data to prove its effectiveness. Consider these Facts: SALES – Video now appears in 70% of […]