The History of Virtual Reality: When Was VR Invented?
Although virtual reality (VR) may seem like a new, emerging technology to some, it has actually been around – in some form – for over sixty years! In 1957, Morton Heilig invented the Sensorama, an arcade-style reality simulator that worked by having the viewer sit in front of the machine with their head placed between panels and look at 3D-style images while being exposed to specialized smells and sounds to create an immersive experience. While this is a far cry from the virtual reality of today, the Sensorama has been credited by many as the first VR device. You can see the progression of VR even in more modern times through the many variations of virtual reality headsets introduced to the public, from the EyePhone – not to be confused with the iPhone – to the Samsung Gear VR, the most well-known headset.
Gold Mount vs V-Mount
There is a long-standing debate between camera buffs about which battery mount is best. Many swear by Anton Bauer’s gold mount, while others prefer Sony’s v-mount. You’ll often see arguments about which mount type is best, and why. If you’re unsure what the difference is between the two, the following review will help you understand. […]
What is Multi-Camera?
The multiple-camera setup is a video production method where several cameras record or broadcast a scene at the same time. The concept of multi-camera filming is simple: multiple cameras are used during a shoot to film one subject. In execution, however, a multi-camera setup can be very difficult if not done correctly. An incorrect setup […]
How to Create a Corporate Video in 5 Steps
An important goal of marketing is being able to stand out amongst your competitors. Setting yourself apart from other brands can be helped out by creating a unique corporate video. Video is one of the most popular methods of creative marketing, and can be incredibly effective when it comes to promoting your brand. When determining […]
What is Video Production?
Video production is an incredibly useful medium when it comes to marketing your product or service. While there are a number of ways to produce videos and they largely depend on your end goal, there are three basic pieces to all types of video production, regardless of your end product. It’s important to fully understand […]
Single Camera vs Multi Camera
Some people wonder, what is a multi-camera show and what is a single camera show? As you will learn during the pre-production process, there are two major ways to film: single camera, and multi camera. The differences between single camera vs. multi camera can be found in their names: Single Camera Format: Shooting something “single […]
How to Use Video in Email Marketing
Video has become one of the most useful marketing tools, as almost nothing else can communicate a message as quickly and effectively. Many companies take advantage of this by sending videos in their email marketing campaigns. This can have a lot of benefits, such as increasing conversion rates, building brand awareness, and helping educate customers. […]
COVID-19: Arizona Video Production Companies Are Back On Set
COVID-19 has made life a lot harder. Our normal has changed and there is no going back. Fortunately, we have ways to help you through these changes. Now more than ever, businesses need corporate video production to reach their target audiences, carry on their marketing campaigns, and push home their message. 54% of consumers want to […]
5 Things to Look for in a Production Company
You’ve made the wise choice in deciding your marketing portfolio really isn’t complete without video. Not only is it a powerful way to showcase what you do best to potential clients and loyal fans, you also know that video is consumed more than almost any other type of media. (If you aren’t sure yet about […]
Virtual Worlds: Coming Soon to Your Living Room
The Sword of Damocles In Greek myth, Damocles (a guy whose only job was to hang around the royal court and never got to be in any other story) approached his king, Dionysius, and expressed a bit of envy for what it must be like to be he, surrounded by riches and dripping with power. […]