Today, most businesses have begun to try and run active social media campaigns. Almost every little store and restaurant has a Facebook, Twitter, and YouTube page, but only a fraction of those are able to get the kind of following that make their efforts worth it. So what makes a campaign successful and how do we improve it with all those ‘experts’ out there? Well we have compiled 3 examples of social media stars and the simple lessons on what they did that worked.
1. Disney March Magic While everyone else was focused on picking teams for basketball, Disneyland in California and Walt Disney World in Florida put their heads together to bring their followers a new competition: a bracket of all the favorite Disney attractions titled: ‘March Magic’. Now why is this a good campaign? It isn’t new information or attractions listed, but what Disney tried to do was ask the audience to vote on their favorites. As we know, when you comment on a post on Facebook, your friends and followers can see it. Their posts racked upwards of 13 thousands comments a day just for followers to vote on their favorite Disney ride! The lesson: Ask your audience for interaction. Social Media is supposed to be a network, not a billboard, so make sure you are sharing with your followers, not just advertising to them.
2. Artist Greg Burney (@gregburney)
Artist Greg Burney had no audience and no recognition a few months ago. He wasn’t known by anyone and was struggling to get followers on his twitter page and let’s be honest, who wants to follow some artist you don’t even know? So in order to try and grow his network, Greg came up with an idea: give strangers something for their subscription.
Greg launched the #drawmyfollowers campaign and made a commitment to sketch every one of his followers until he reaches 3000. And better than the promise, he actually did it! Greg went from only a dozen followers to thousands fast by offering the followers something for their subscription, and they loved their sketches so much that their friends came back for sketches too! By the end of the month, even the President (yes, the REAL president) was one of his followers. The lesson: Give your followers something of value. You may have to be creative to make this happen on twitter, but unless you are a celebrity, people don’t really want to follow you just to be nice.
3. Stanford Graduate School of Business When I first came across the channel, I was honestly surprised that a renowned university business program would have a YouTube channel at all. If I was looking for information on Stanford, I would definitely not have looked on YouTube. And yet, this small sector of the university has a whopping 75,000 subscribers! What is the secret to their success? The trick is knowing what you are looking for when you’re a YouTube subscriber. The casual video watcher doesn’t subscribe to channels or bother following them either. The ones who do are the kind who are active on YouTube every day and want to keep up on certain topics. They like that every week, like clockwork, new videos are being released. Some of them may be an hour long, but their followers can depend on having something new to see every time they log on to YouTube. The lesson: Create dependable, regular content. There is a reason that channels with only a couple videos don’t get subscribers. They don’t want to help support your company, they want to see new and interesting videos on a regular basis, so make a plan to be continually updates your channel.