Storytelling as Video Marketing: How to Tell Your Brand’s Story
First, we listen and try to understand the brand. We try to understand their messaging, their goals, and who they are as a company. It’s important for us to recognize what they provide, and how they solve problems for their customers.
Benefits of 2D Animation Marketing
Marketing plays a pivotal role in ensuring business growth and development, so it’s important to be continually thinking about what you can do next to keep up your marketing’s momentum. One tool that businesses have employed is animation. We have seen a 40% increase in businesses incorporating 2D animation into their marketing process. Why would a tool that has been popular in kid’s TV make such an impact on Corporate America?
How to Create Video Testimonials
You can’t go without client testimonials. Yes, it’s nice when someone writes one up for you to post on your website. But unfortunately, people tend not to trust those very much and can be rather dry and repetitive. If you’ll be creating testimonial videos regularly (and you should!) try to use a person from your team who is good at interviewing.
How to Get People to Watch Your Videos
This blog is based on the latest YouTube post from the Video Sensei! To find the video to accompany this blog, go to http://youtu.be/HYrWD39Gr4I You worked hard and spent money to create some high-value video content and now you’ve finally created something that will really put our company in a good light. So…. now what?! One […]
3 Reasons Why Your Video Marketing Isn’t Working
It’s no secret that video marketing is an essential part of your advertising. But with over 500 million hours of video watched on YouTube every day, it can be challenging to get your video marketing to stand out to your target audience. Even businesses with the biggest budgets can see their video marketing campaign tank […]
When Outside Is Out, Video Content Is In
This is nothing if not a time for being resourceful. Suddenly our worlds are very contained, and people everywhere are learning how to make their homes into offices, movie theaters, and playgrounds. Some businesses have made an easy transition to being away from the office as the physical building served as not much more than […]
Telling Your Story: Why You Need Video in Your Marketing Plan
Marketing allows you to reach your consumers and communicate your story in more ways than ever before. Print media is still alive for advertising purposes and online you can utilize blogs, eBooks, case studies, infographics, videos and podcasts to get your message out there. 81% of businesses use video as a marketing tool. Including a video on a landing page can increase conversion rates by 80%.
Why Are Video Testimonials Effective?
The Internet is all about content with a purpose. A great way to build your content presence is by producing video testimonials. With 65% of consumers classified as visual learners, this is an effective way to communicate messages about your business in an understandable and engaging way.
Tagging — How Much Is Too Much?
Tagging – How much is too much? Want to learn to fry an egg? Change your oil? See the newest Bono music video? I have the perfect place for you! YouTube is the second largest search engine on the planet. Over 6 billion hours of video are […]
How Do I Get People to Watch My Videos? – The Video Sensei
This blog is based on the latest YouTube post from the Video Sensei! To find the video to accompany this blog, go to http://youtu.be/HYrWD39Gr4I You worked, slaved and spent out money to create some high-value video content and now you’ve finally created something that will really put our company in a good light. So… now […]