We all love online videos. With the advent of YouTube, the power of video has truly exploded! Many businesses have heard that they need online videos for their company, but many are not sure if there is any hard data to prove its effectiveness. Consider these Facts: SALES – Video now appears in 70% of the top 100 search result listings. – Viewers are 64% – 85% more likely to buy after watching a product video! – In a recent study, housewares e-tailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video vs. those who did not. BRAND AWARENESS – Online Videos result in a 100% more favorable view of the brand with a 73% higher chance for recommending it and a 37% increase in likelihood that they would visit again. (study by Eyeview) QUALITY Many studies also clearly explain that they are referring to QUALITY Videos. Not something that your Uncle Bob shot with his flip-cam and flashlight. Your videos should be an extension of your brand and look sharp. A bad looking video is like wearing an Armani suit with sneakers! So why would you do this with your brand? Of course we would like for to hire Point in Time Studios for your next Video Project. However, regardless of who you hire, do your due diligence and don’t just hire based on price. Make sure that they have a proven track record and can deliver a high-quality product. Rami Kalla Point in Time Studios Reference: ( http://blog.kissmetrics.com/product-videos-conversion/)
Do Online Videos Help Increase Conversion?
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For more information about Point in Time Studios and the work that we do, please visit our website pointintimestudios.com and subscribe to our newsletter.
For more information about Point in Time Studios and the work that we do, please visit our website pointintimestudios.com and subscribe to our newsletter.
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CLICK THE BELOW LINK TO VIEW THE VIDEO: http://www.kidzbop.com/kidzstarusa/2011/winner As promised, attached below is a link to view the completed Kris Allen and Kidz Star USA 2011 Talent Search Video. This project was a lot of fun for all of us involved. We worked directly with the New York Agency to produce all […]
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We just wrapped filming yesterday on the New 2012 Valley Golf Center Television Commercial Shoot. Check out the Productions Stills: It was the second time that we used our new Camera Jib and it worked awesome. It definitely adds another element to our production. We also used our 12’x12′ Butterfly and bounce boards for all […]
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Point in Time Studios is a National Film and Advertising Agency with clients all over the world. From Hong Kong to South Africa and throughout the United States, Point in Time Studios can help deliver your message and brand to the world. With our team located in both LA and Phoenix, we are available for […]
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We all suffered a great loss yesterday with the passing of Steve Jobs. Everyone knew him as an Innovator of all that is electronic and creative. Of course, he will be remembered for what he contributed with the iPod, iPhone, iPad, etc. But for creative professionals, such as ourselves, he was much more than that. […]
Point in Time studios recently sponsored and photographed the Tempe YMCA’s 2011 Turkey Trot event. 100% of the proceeds will be donated to the “Helping Hands in Africa” Foundation, that serves to help young children and families who have been affected by HIV/AIDS. Please click on the below image to view and purchase the photos. […]
Check out all of the Superbowl Commercials by clicking on the below link: http://mashable.com/2012/02/06/super-bowl-2012-commercials/#cavHNSZTyAg In My Opinion: There wasn’t a whole lot of stand-out Ads this year. The 2 that I thought were really well done were the Budweiser and The Voice Commercials. DRAMA: The Budweiser Commercials, rather then going with the traditional goofy concepts, […]
American Marketing Association Presentation Did you know that customers are 64% – 84% more likely to purchase after watching a video? Learn more about this topic, by joining Rami Kalla, from Point in Time Studios, this Thursday, June 14, 2012 as he discusses “How to Convert Video to Sales […]
Only 7 days left to help Point in Time Studios become the #1 Production Company by Ranking Arizona. If you haven’t already cast your vote, please do so today. It will only take 1 minute of your time. 1. Please click on the below link to vote. 2. Select “To Vote Search by name“ […]
Today, most businesses have begun to try and run active social media campaigns. Almost every little store and restaurant has a Facebook, Twitter, and YouTube page, but only a fraction of those are able to get the kind of following that make their efforts worth it. So what makes a campaign successful and how do […]
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Film Review & Discussion For those of you haven’t seen the new movie Lincoln starring Daniel Day Lewis, Sally Fields and Tommy Lee Jones, this is a must see. At first, I was a little reluctant as Lincoln is such an iconic figure and I wasn’t sure if this movie would do him justice. However, […]
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Here are some of the Highlights from my recent Presentation on Video Marketing with the American Marketing Association. The presentation was a huge success and set an attendance record. During the presentation, I spoke about how to create a dynamic online video and how to leverage and measure your campaign through both paid and organic […]
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One of our existing clients, Atomic Comics, wanted us to produce a billboard that would tie them in with the world wide movie release of “Kick-Ass,” starring Nicholas Cage. Atomic Comics was featured multiple times in the film and with the blessing of the films producers, we created several different graphics for digital outdoor display.
After we had begun airing a successful Television and Online campaign for Valley Golf Center, we then turned our attention to helping them build their outdoor presence. With several new Digital Billboards now available close to their location, it was the perfect time to begin expanding their reach. Their Digital Billboard rotated between several digital […]
Here is an example of a storyboard design that we created for a client.
What Kind of Video Should I make? OK, so I know I want my company to make a video. I want it to show our product in the best possible light and make people confident and excited about their purchase. But… how do I do that? Successful videos come in a variety of styles. Each […]
“How do these companies make such great videos? How can I possibly afford to create video content for our marketing?” Well have no fear, the Video Sensei is here! Video content doesn’t have to be exclusive to the super wealthy corporations and billion dollar businesses. In fact, studies show that video made by small businesses […]
Let’s face it – everyone has a smart phone. For the first time in history, digital video is available to everyone at the touch of a button. Now that you have a phone that records 1080p, you don’t need anything else to make a high quality video right? Well, you aren’t quite there yet. Poor […]
Red Epic vs. Canon 5D Mark II Review For those of you Commercial Producers / Filmmakers out there, this is a question that I get all of the time. Clients always ask me, which do you think is better? And of course, I always reply – “It depends.” I am not trying to dodge the […]
[one_half] The first step to any successful marketing campaign is to identify your ideal client. Your message that you will create will resonate differently with different demographics. Are you targeting working Mom’s, Active Adults, Teens, etc? Clearly defining your market through such means as persona development is key. Once you have determined your target market, […]
[one_half] This blog is based on the latest YouTube post from the Video Sensei! To find the video to accompany this blog, go to http://youtu.be/HYrWD39Gr4I You worked, slaved and spent out money to create some high-value video content and now you’ve finally created something that will really put our company in a good light. So…. now […]
[one_half] Want to learn to fry an egg? Change your oil? See the newest Bono music video? I have the perfect place for you! YouTube is the second largest search engine on the planet. Over 6 billion hours of video are watched every month – an hour for every person on the planet. Any video you want […]
[one_half] Live Action vs. Animated Videos? Which is better? We get this question all of the time here at Point in Time Studios or at least once a week from clients. What do we tell them? It depends. How’s that for a direct answer. The truth is, it really does depend. We start the conversation […]
It seems like everywhere you turn today there’s a new virtual reality article, commercial, or product launch. Even with all the buzz surrounding VR, most people are still relative novices about this breakthrough technology. Here are some facts you should know to help you sound like an expert on everything virtual reality!
