What Does Gen Z Want From a Brand?
Gen Z makes up a large percentage of the population, and by 2020 Gen Z will account for 40% of U.S. consumers. Brands that are targeting this consumer group are employing different tactics to appeal to the new “it” consumer. In this blog, we’ll explore one of the key questions brands are asking: What does […]
Superbowl Commercials
[spacer height=”100″] Check out all of the Superbowl Commercials by clicking on the below link: http://mashable.com/2012/02/06/super-bowl-2012-commercials/#cavHNSZTyAg In My Opinion: There wasn’t a whole lot of stand-out Ads this year. The 2 that I thought were really well done were the Budweiser and The Voice Commercials. DRAMA: The Budweiser Commercials, rather then going with the traditional […]
3 Social Media Campaigns That Are Better Than Yours (And What We Can Learn From Them).
Today, most businesses have begun to try and run active social media campaigns. Almost every little store and restaurant has a Facebook, Twitter, and YouTube page, but only a fraction of those are able to get the kind of following that make their efforts worth it. So what makes a campaign successful and how do […]
Do Online Videos Help Increase Conversion?
We all love online videos. With the advent of YouTube, the power of video has truly exploded! Many businesses have heard that they need online videos for their company, but many are not sure if there is any hard data to prove its effectiveness. Consider these Facts: SALES – Video now appears in 70% of […]
“Lincoln” Film Review & Movie Discussion
Film Review & Discussion For those of you haven’t seen the new movie Lincoln starring Daniel Day Lewis, Sally Fields and Tommy Lee Jones, this is a must see. At first, I was a little reluctant as Lincoln is such an iconic figure and I wasn’t sure if this movie would do him justice. However, […]
Live Action vs. Animated Videos: Which is Better?
Live Action vs. Animated Videos? Which is better? We get this question all of the time here at Point in Time Studios or at least once a week from clients. What do we tell them? It depends. How’s that for a direct answer. The truth is, it really does depend. We start the conversation by […]
Lights, Camera, YouTube: How to convert YouTube into Sales!
For those of who who missed our presentation last week at AZIMA, I have uploaded the full presentation here. Just click on the below link to download the slides as a .pdf. /AZIMAPresentation.pdf For those of who you are in the Digital Advertising world, whether you own your own agency or you work in the […]
5 Ways to Identify Your Perfect Client
[one_half] The first step to any successful marketing campaign is to identify your ideal client. Your message that you will create will resonate differently with different demographics. Are you targeting working Mom’s, Active Adults, Teens, etc? Clearly defining your market through such means as persona development is key. Once you have determined your target market, […]
Tagging – How Much Is Too Much?
[one_half] Want to learn to fry an egg? Change your oil? See the newest Bono music video? I have the perfect place for you! YouTube is the second largest search engine on the planet. Over 6 billion hours of video are watched every month – an hour for every person on the planet. Any video you want […]
